National median: $95K (range: 60K–150K). Salaries adjusted by state cost index. Ranked by cost-adjusted purchasing power. The difference between the best and worst state is $13,114/year in real purchasing power.
Marketing Manager salaries range from 60K–150K, with significant variation by state and metro area. The take-home pay difference between states is driven primarily by state income tax rates and cost of living.
The highest-paying state for marketing managers is Hawaii with an estimated salary of $182K and take-home of $122,610. But the best purchasing power goes to Tennessee \u2014 where a $86K salary, after taxes and cost adjustment, buys what $76,973 would buy nationally.
Regional averages show where marketing managers earn the most and where their money goes furthest:
| # | State | Est. Salary | Tax Rate | Take-Home | Monthly | Eff. Rate | Cost-Adj. |
|---|---|---|---|---|---|---|---|
| 1 | Tennessee | $86K | 0% | $69,276 | $5,773 | 19.4% | $76,973 |
| 2 | South Dakota | $87K | 0% | $69,980 | $5,832 | 19.6% | $76,065 |
| 3 | Texas | $88K | 0% | $70,683 | $5,890 | 19.7% | $76,003 |
| 4 | Wyoming | $89K | 0% | $71,387 | $5,949 | 19.8% | $75,943 |
| 5 | Florida | $95K | 0% | $75,608 | $6,301 | 20.4% | $75,608 |
| 6 | Nevada | $96K | 0% | $76,311 | $6,359 | 20.5% | $75,555 |
| 7 | New Hampshire | $103K | 0% | $81,236 | $6,770 | 21.1% | $75,218 |
| 8 | Washington | $105K | 0% | $82,643 | $6,887 | 21.3% | $75,130 |
| 9 | Arkansas | $82K | 3.9% | $64,383 | $5,365 | 21.5% | $74,864 |
| 10 | West Virginia | $79K | 4.82% | $61,876 | $5,156 | 21.7% | $74,550 |
| 11 | North Dakota | $87K | 2.5% | $68,566 | $5,714 | 21.2% | $74,528 |
| 12 | Oklahoma | $83K | 4.5% | $64,738 | $5,395 | 22.0% | $74,411 |
| 13 | Ohio | $86K | 2.75% | $66,911 | $5,576 | 22.2% | $74,346 |
| 14 | Indiana | $86K | 2.95% | $66,739 | $5,562 | 22.4% | $74,154 |
| 15 | Alabama | $84K | 5% | $65,139 | $5,428 | 22.5% | $74,022 |
| 16 | Alaska | $121K | 0% | $93,899 | $7,825 | 22.4% | $73,936 |
| 17 | Mississippi | $79K | 4% | $61,192 | $5,099 | 22.5% | $73,725 |
| 18 | Kentucky | $86K | 3.5% | $66,266 | $5,522 | 22.9% | $73,629 |
| 19 | Kansas | $86K | 5.58% | $66,157 | $5,513 | 23.1% | $73,508 |
| 20 | Iowa | $85K | 3.8% | $65,343 | $5,445 | 23.1% | $73,419 |
| 21 | Arizona | $92K | 2.5% | $71,197 | $5,933 | 22.6% | $73,399 |
| 22 | Nebraska | $86K | 4.55% | $66,733 | $5,561 | 22.4% | $73,332 |
| 23 | Louisiana | $86K | 3% | $66,696 | $5,558 | 22.4% | $73,292 |
| 24 | Missouri | $85K | 4% | $65,173 | $5,431 | 23.3% | $73,228 |
| 25 | Pennsylvania | $93K | 3.07% | $71,345 | $5,945 | 23.3% | $72,801 |
| 26 | New Mexico | $86K | 5.9% | $65,978 | $5,498 | 23.3% | $72,503 |
| 27 | South Carolina | $87K | 6% | $66,587 | $5,549 | 23.5% | $72,377 |
| 28 | Montana | $92K | 5.65% | $70,118 | $5,843 | 23.8% | $72,287 |
| 29 | Michigan | $86K | 4.25% | $65,621 | $5,468 | 23.7% | $72,111 |
| 30 | North Carolina | $90K | 3.99% | $68,499 | $5,708 | 23.9% | $72,104 |
| 31 | Virginia | $98K | 5.75% | $74,055 | $6,171 | 24.4% | $71,898 |
| 32 | Rhode Island | $100K | 5.99% | $75,232 | $6,269 | 24.8% | $71,649 |
| 33 | Utah | $94K | 4.45% | $70,721 | $5,893 | 24.8% | $71,435 |
| 34 | Delaware | $97K | 6.6% | $72,853 | $6,071 | 24.9% | $71,425 |
| 35 | Illinois | $88K | 4.95% | $66,327 | $5,527 | 24.6% | $71,319 |
| 36 | Maine | $93K | 7.15% | $69,878 | $5,823 | 24.9% | $71,304 |
| 37 | Wisconsin | $88K | 7.65% | $66,307 | $5,526 | 24.7% | $71,298 |
| 38 | Colorado | $100K | 4.4% | $74,725 | $6,227 | 25.3% | $71,167 |
| 39 | Georgia | $88K | 5.19% | $66,116 | $5,510 | 24.9% | $71,092 |
| 40 | Maryland | $106K | 5.75% | $79,384 | $6,615 | 25.1% | $70,879 |
| 41 | Idaho | $90K | 5.3% | $67,320 | $5,610 | 25.2% | $70,863 |
| 42 | Connecticut | $105K | 6.99% | $77,872 | $6,489 | 25.8% | $70,155 |
| 43 | Vermont | $100K | 8.75% | $73,438 | $6,120 | 26.6% | $69,940 |
| 44 | Minnesota | $94K | 9.85% | $68,886 | $5,740 | 26.7% | $69,581 |
| 45 | Massachusetts | $112K | 5% | $81,967 | $6,831 | 26.8% | $69,464 |
| 46 | Oregon | $105K | 9.9% | $75,886 | $6,324 | 27.7% | $68,987 |
| 47 | New Jersey | $109K | 10.75% | $77,840 | $6,487 | 28.6% | $67,687 |
| 48 | New York | $119K | 10.9% | $84,060 | $7,005 | 29.4% | $67,248 |
| 49 | California | $135K | 13.3% | $91,828 | $7,652 | 32.0% | $64,667 |
| 50 | Hawaii | $182K | 11% | $122,610 | $10,218 | 32.6% | $63,859 |